Speedo—The Classics—Seasonal Campaign

True classics stand the test of time. Ninety-five years to be exact. Since 1928 when Speedo originated on the shores of Bondi Beach. (Ok admittedly the swimsuits have moved on since), but the concept of Speedo Classics remain the same. Different shapes, different sizes. A different class. Classics swim suits unlock true confidence in every body.

Speedo’s pieces surfaced in these waters. So, we took them back to Bondi to the source, to rediscover what made them so unique in the first place. The result was a global shopper campaign delivered consistently to a vast number of international markets.

PCA Creative
Daniel Benson
Stewart McCardle
Patrick De Teliga
Lucia Arias Martinez
Chee Productions
Darkroom Digital

Credits