Canterbury ‘Own The Unexpected’ — England Rugby Kit Launch
Canterbury ‘Own The Unexpected’ — Twickenham Large Format Banners + Advertising
In rugby, wins and losses are defined in split-second moments. It’s a sport where anything can happen. Some teams mistakingly try to control the uncontrollable. England set out to capitalise on it. The ‘Own the Unexpected’ campaign is a visual manifestation of the disruptive training tactics that head coach Eddie Jones employed with the team, equipping them to turn split-second moments of uncertainty into a competitive advantage.
PCA Creative
Federica Intelisano
Alan Clarke
Joe Douglas
Stuart McCardle
The Production Factory
The Forge
Credits