Berghaus ‘BRGHS//2.22’ — Product Launch
Berghaus ‘BRGHS//2.22’ — Product Launch — Social Content
Berghaus ‘BRGHS//2.22’ — Product Launch — Key Visuals
Berghaus ‘BRGHS//2.22’ — Product Launch — Retail
Berghaus ‘BRGHS//2.22’ — Product Launch — OOH
The science in nature, the product’s asymmetric details and almost microbic textures were defining features of the BGHS//2.22 collection. Launching a digital-first capsule, Berghaus reimagined their passion for the outdoors in new utilitarian designs, made for the city.
This inspired a creative direction that was both intimate yet almost intimidating and other-worldly. I wanted to emphasise Berghaus’ dominance of science in nature but deliver an art direction, design language and sound-scape that virtually blended real and digital worlds.
PCA Creative
Elliot Walsh
Chris Amfo
Credits