The seasonal campaign ‘Celebrate Fusion’ — is the reason to enjoy the new product direction from Boxfresh. A simple, sophisticated, monochromatic art direction and minimalist modern design language compliment a capsule collection, that re-treads the steps of it’s 90’s heritage. New product silhouettes break the mould, fusing original materials and design influence spanning the natural world, architecture and even origami in an unexpected yet effortlessly simple way.

PCA Creative
Mitch Payne
Lee Anthony Holmes
Andrew Telling
Tom Wootton
One Production